Do you have an Audience, Following or Fans? If so, read on because the world is waiting for you.
The internet - and social media specifically - has created several thousand online entrepreneur Influencers. A lead figure with service or product that resonates and garners a loyal - and sometimes massive - following. I've seen it first hand and am sure you have too. An author, an Expert, podcaster, blogger, YouTube sensation - we've all seen them, heard them, followed them. When they open their mouth, people take note. Are you among those leaders? How do you stand out?
I've met and interact with many successful people in these groups. They have massive followings, fans, or subscriber databases in the hundreds of thousands or more. They utilize their talents, monetize it, engage their audience online and that's usually where it ends. They are becoming more common too. So how do you stand out in the crowd of online personalities and keep your audience loyal - even raving brand ambassadors for you?
I submit you consider travelling with your fans. Have followers? Lead them somewhere. Somewhere memorable, fantastic, even bucket-worthy. What if that "online summit" or webinar educational series you created could be moved onto a cruise ship? Or some beautiful, luxurious all-inclusive resort? Could you set a nominal event/course fee and limit to the first X amount of sign-ups?
Absolutely. I've seen it happen and created many meaningful events like this. They sell out. People ask if they can sign up for next year's event in advance. They refer friends. They post about the amazing experience to all their social media channels before, during and after the trip. They become your brand ambassadors in unbelievable ways. Because you cared. You became a bit vulnerable. You cared enough to reach out to your audience and invite them into your world. To meet in the flesh and experience travel together. You created memories in person.
Don't just survive - or even thrive - online as an entrepreneur with a large following. Engage them in a truly unique way. Stand out in the crowded world of top influencers. People crave community and bonding in fun ways with like-minded people. Meaningful group travel starts with you, the leader. Are you ready to dive in?